ABOUT THE BOOK

Discover how to win trust in your most valued relationships by creating moments that matter. Legendary tennis champion and adidas shoe icon Stan Smith, with his visionary business partner and former pro tennis player Gary Niebur, have been hosting some of the best-known leaders and teams as they win and sustain high levels of trust. Their clients and partnerships range from Fortune 100 companies and international nonprofits to professional athletes, Michelin-starred chefs, and influential leaders around the world. In Winning Trust, Stan and Gary coach readers on the simple but powerful process they've been applying for over 30 years to build meaningful relationships that accelerate trust—whether in the board room, on the playing field, or around a dinner table.